How to guides
Step-by-step and answer-first guides: monitor your brand in ChatGPT and Claude, track mentions across AI answer engines, and check answer engine readiness. Every page answers the question first, then shows the method, with our own measurements as the worked example.
How to monitor whether your brand appears in ChatGPT and Claude responses
Ask the questions buyers ask, with web search on, five times each. Score found by name versus recommended (and accuracy) separately, every month.
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How to track and analyze brand mentions across AI answer engines
Track found by name versus recommended in AI answer engines, per engine and per month, with every answer stored. What to count, how to read it.
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Is there an analyzer that scores your pages for answer engine readiness?
Yes. An answer engine readiness score checks crawler access, index coverage, structured data and answerable content. What it measures, and what it does not.
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How to diagnose why you dropped out of Perplexity citations
Check crawler access first, then ask the same questions again with several runs, compare the sources Perplexity cites now, and check what it says about you.
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Which tools show where AI answers get facts wrong about your brand?
A useful tool asks the engines about you by name, checks each answer against your own published facts, and shows the exact wording and the source behind it.
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Competitive prompt benchmarking for AI answer engines: what it is and what to look for
Run your buyers' prompts on each engine, several times, and record who gets named instead of you, how often and from which sources. What a tool must do.
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How to list your business on directories, step by step
Free step-by-step guide: one description pasted word for word on the directories answer engines read, with where to start and when each listing is done.
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How to create your company's Wikidata entry, step by step
Free step-by-step guide to a Wikidata entry for your company and product: search first, create the item, add each statement with a source.
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