The AEO Buyer’s Guide: three short reads
Three short reads: what an AEO tool should do, what to require before you buy, and how to compare the market. Six minutes, each linking to the full guide.
Read the piece →AEO Analyzers · Blog
Field notes on becoming the answer AI gives
Short, grounded pieces on answer-engine visibility — what AI assistants cite, why, and how to win the answer. Sample figures are always labeled, and every number is meant to be reproducible.
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What Should an AEO Tool Actually Do?
AI visibility is six different outcomes. A mention is not a citation, a citation is not a recommendation. What the four kinds of AEO software actually answer.
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Why AI Still Doesn’t Mention Your Business
Three gates in order — in the index, retrieved, cited — and why most advice aims at the third while most sites fail the first. Free checks included.
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How AI engines choose who to recommend, and what you can do about it
When buyers ask an AI engine for a recommendation, the engine mostly repeats the independent pages it reads. Measure. Act. Record.
Read the piece →How to
Step-by-step and answer-first pages. All of them on one page: How to guides.
How to monitor whether your brand appears in ChatGPT and Claude responses
Ask the questions buyers ask, with web search on, five times each. Score found by name versus recommended (and accuracy) separately, every month.
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How to track and analyze brand mentions across AI answer engines
Track found by name versus recommended in AI answer engines, per engine and per month, with every answer stored. What to count, how to read it.
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Is there an analyzer that scores your pages for answer engine readiness?
Yes. An answer engine readiness score checks crawler access, index coverage, structured data and answerable content. What it measures, and what it does not.
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How to diagnose why you dropped out of Perplexity citations
Check crawler access first, then ask the same questions again with several runs, compare the sources Perplexity cites now, and check what it says about you.
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Which tools show where AI answers get facts wrong about your brand?
A useful tool asks the engines about you by name, checks each answer against your own published facts, and shows the exact wording and the source behind it.
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Competitive prompt benchmarking for AI answer engines: what it is and what to look for
Run your buyers' prompts on each engine, several times, and record who gets named instead of you, how often and from which sources. What a tool must do.
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How to list your business on directories, step by step
Free step-by-step guide: one description pasted word for word on the directories answer engines read, with where to start and when each listing is done.
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How to create your company's Wikidata entry, step by step
Free step-by-step guide to a Wikidata entry for your company and product: search first, create the item, add each statement with a source.
Read the piece →The Honest-Zero ledger
The Honest-Zero ledger · November 2026
78%found by name · N=40
0%recommended to buyers · N=200
We re-measure our own answer-engine visibility every month, the same way, and publish it whatever it says.
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Our own numbers, every month
Our answer-engine visibility, re-measured every month the same way and published whatever it says: found by name, recommended to buyers, N on every figure.
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Optimizing your website gets you found. It does not get you recommended.
Four months of our own numbers: found by name rose from 55% to 78%; recommended to category buyers in 0 of 800 answers. Where the work is now.
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I Ran My Own AI-Visibility Tool on My Own Site. It Scored 0%.
Found by name versus recommended to buyers: the measured zero, what it means, and the monthly ledger that tracks whether it moves.
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The Engines Read My Site. Reading Isn't Citing.
AI crawlers fetched my pages and cited them zero times. Why being read is not being cited, and why more content was never going to fix it.
Read the piece →Buyer series
We added a fifth AI engine. Here is what changed, and what did not.
Pro and Business Citation Sweeps now ask Grok as well. Why a new engine starts a new series, which engines we leave out and why, and what else changed.
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We Built an AI Visibility Tool. Then We Tested Ourselves. The Result Was Zero.
AI engines found us by name but did not recommend us in our category test. What a 14-point panel effect and 0.9 points of drift teach about AI visibility.
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One Question Is Not a Measurement
The one-minute AI visibility test tells you whether you win one question, not which questions you could win. Twelve questions on four engines produce a plan.
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The AEO Buyer’s Standard
Purchasing requirements for answer engine optimization software. Seven requirements and thirteen questions to put to any AEO vendor - including us.
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Best AEO Tools in 2026: What to Compare Before You Buy
A dated, sourced comparison of AEO software judged on seven purchasing requirements. Every competitor fact links to the vendor's own page. No winner named.
Read the piece →Behind the scenes
How AEO Analyzers Works: The 90-Second Tour of a Hundred-Hour Analysis
The pipeline, drawn: read your site, ask five answer engines on Pro and Business (four on the Day Pass), score three layers, keep every transcript.
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What You Actually Get: The Action Plan Inside Every Citation Sweep
A sweep ends in a five-layer action plan: paste-in schema, fidelity corrections, an off-site plan from real citations, a battle-map, and proof.
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Is your brand the answer AI gives — or is a competitor?
When buyers ask ChatGPT, Gemini or Perplexity for the best in your category, they get one answer: you or a competitor. A worked sample report; check yours free.
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How we write. Grounded, sourced where it matters, with no fabricated stats or superlatives. Any sample figures are clearly labeled as illustrative. Our promise is the product's promise — run the query yourself and you'll get what the report says.